Industry
Industry
Fintech
Fintech
Headquarters
Headquarters
Berlin
Challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
Challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
Challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
Challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
35%
Improved Onboarding Process
Improved Onboarding Process
25%
Increase in User Retention
Increase in User Retention
84%
Increase in Time Spent on Website
Increase in Time Spent on Website
Process
Process
Process
01
Research & Analysis
Through end-user interviews, assessments, and in-app analytics scrutiny, we identified problem areas and user requirements. Moreover, we investigated competitor applications and industry patterns to accumulate knowledge.
02
Information Architecture
03
Wireframing & Prototyping
04
Usability Testing
05
Visual Design & Style Guide
01
Research & Analysis
Through end-user interviews, assessments, and in-app analytics scrutiny, we identified problem areas and user requirements. Moreover, we investigated competitor applications and industry patterns to accumulate knowledge.
02
Information Architecture
03
Wireframing & Prototyping
04
Usability Testing
05
Visual Design & Style Guide
01
Research & Analysis
Through end-user interviews, assessments, and in-app analytics scrutiny, we identified problem areas and user requirements. Moreover, we investigated competitor applications and industry patterns to accumulate knowledge.
02
Information Architecture
03
Wireframing & Prototyping
04
Usability Testing
05
Visual Design & Style Guide
01
Research & Analysis
Through end-user interviews, assessments, and in-app analytics scrutiny, we identified problem areas and user requirements. Moreover, we investigated competitor applications and industry patterns to accumulate knowledge.
02
Information Architecture
03
Wireframing & Prototyping
04
Usability Testing
05
Visual Design & Style Guide
Made with ❤️ and ☕️ in sunny Sydney.
© Mert Atakan 2024
Made with ❤️ and ☕️ in sunny Sydney.
© Mert Atakan 2024
Made with ❤️ and ☕️ in sunny Sydney.
© Mert Atakan 2024